Traveling Okinawa July Guide (climate, clothing, seasonal items) What you need to know before you travel!

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In the Okinawa region, June is over and July is already everlasting summer! It is the top season in Okinawa.

July in Okinawa is the perfect time to enjoy a variety of activities due to the high temperatures and long hours of sunshine.

However, to get the most out of your summer in Okinawa, it is important to know in advance about the climate, what to wear, and what foods are in season.

This guide provides detailed information for those planning a July trip to Okinawa on weather, clothing, typhoon preparedness, and unique Okinawa fun.

In addition, we will also provide you with market price information on airline tickets and hotels so that you can enjoy a well-planned and economical trip. Let’s take a look at the information you need to enjoy the summer in Okinawa to the fullest!

How to choose a car rental without making mistakes! Thorough explanation!

Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.

A great way to reserve a rental car that locals also use!

July Climate and Clothing

July in Okinawa marks the end of the rainy season and the arrival of full-blown summer. With little precipitation and many sunny days, this is a great time for sightseeing.

The average temperature is about 29.1°C and the maximum temperature reaches 31.9°C. The humidity is high, and the heat and humidity characteristic of a subtropical climate can be felt.

average temperature29.1°C
maximum temperature31.9°C
minimum temperature27.0°C
Average humidity78%
precipitation150mm

Sunset, etc.

Sunrise and sunset times for July are as follows. With long daylight hours, you can fully enjoy Okinawa from morning till night.

sunrise5:49
sunset19:23

Seawater temperature

The average sea water temperature in July is about 29.0℃. This temperature is ideal for comfortable swimming and marine sports, and the sea at this time of year is crystal clear and offers beautiful scenery.

seawater temperature29.0°C

Concerns about sunshine and rain

The long daylight hours make this an ideal time for a variety of activities.

However, it is advisable to bring a folding umbrella or raincoat, as squalls can occur in the afternoon.

average hours of sunshine10.5 hours
chance of precipitation20-30%

Physical Climate and Recommended Clothing

Light, breathable clothing is best for hot and humid July in Okinawa.

Men’s ClothingWomen’s ClothingChildren’s Clothing
T-shirts and polo shirts
Shorts
Sandals
Hats and sunglasses for UV protection
Sleeveless or light tops
Shorts or skirts
Sandals or flip flops
UV-cut cardigans or hats
Breathable T-shirt
Shorts
Hat and sunglasses
Don’t forget sunscreen

Preparing for typhoons while traveling

Typhoon season begins in late July. In particular, typhoons are more frequent from July to October.

Therefore, while it may be difficult to plan a trip to avoid typhoon season, you can enjoy a safe trip by taking precautions in advance.

This chart shows the number of typhoons approaching the Okinawa region from 2010 to 2023.

Please see this article for more information on how to prepare for typhoons before and during your trip!

Tips for enjoying Okinawa in July

Outdoor Activities: Sunny Day Options

July in Okinawa is a month of clear skies, perfect for enjoying a variety of outdoor activities.

Blue Cave at Cape Maeda

The Blue Cave at Cape Maeda in Onna Village is a fantastic spot where the light shining into the cave makes it glow blue. Visitors can enjoy exploring the cave by snorkeling or diving. Many tours are available for beginners, and are also recommended for families.

strand of hair on top of the head

Manzamage offers a spectacular view from a 20-meter-high cliff. The contrast between the blue sea and the green grass is beautiful and ideal for picnics and walks. It is also a popular photo spot.

Sunset Beach

Sunset Beach in Chatan Town is famous for its beautiful sunsets. Relaxing by the beach in the evening and watching the sunset is a great time. You can also enjoy a beach barbecue.

Indoor Activities: Fun on a Rainy Day

There are many ways to enjoy your trip to Okinawa even on rainy days.

Okinawa Churaumi Aquarium

The Okinawa Churaumi Aquarium is one of the largest aquariums in the world where visitors can observe whale sharks and manta rays up close. The aquarium features powerful exhibits and a wide range of exhibits that allow visitors to learn about Okinawa’s marine ecosystem. Especially popular is the “Kuroshio Sea” tank, where giant whale sharks swim gracefully.

Okinawa Prefectural Museum & Art Museum

The Okinawa Prefectural Museum & Art Museum is a place where visitors can experience Okinawan history, culture, and art. Permanent exhibitions showcase Okinawa’s natural history and folklore, while special exhibitions feature a variety of artwork. The museum is also suitable for family visits.

We introduce 35 recommended spots on the main island that can be enjoyed even on rainy days.

shopping

There are many souvenirs and unique Okinawan items that can only be purchased here.

International Street

Kokusai-dori is a downtown area in the center of Naha City, lined with many stores and restaurants. It is the best place to enjoy souvenirs and Okinawan gourmet food. It also offers a wide variety of traditional crafts and sundries.

Mihama American Village

Mihama American Village is a resort town in Chatan Town, featuring colorful American-style buildings. With fashionable cafes, restaurants, and shopping malls, visitors can have fun even on rainy days. Illuminations can also be enjoyed at night.

AEON Lycoming

AEON MALL Okinawa Raikam is a large shopping mall located approximately 40 minutes by car from Naha Airport. With a wide selection of local specialties and crafts, it is an ideal place for tourists to buy souvenirs and take a break. With a large aquarium and regular events, visitors can enjoy more than just shopping.

San-ei Parco City

San-ei Parco City is a large shopping mall in Urasoe City, featuring a food court and restaurants with a spectacular view of the East China Sea. The view of the sunset is exceptional, especially on a fine day, and it is a highly rated (4.2/4891) and ideal tourist spot for purchasing Okinawan specialties and seersucker souvenirs. It can be enjoyed even on rainy days, with many stores and eateries and plenty of other tourist attractions in the area.

Sunset around 7:30 p.m. to the west coast.

Around 7:30 p.m., Sunset Beach and Mihama American Village on the West Coast are the best spots to enjoy the beautiful sunset. These places are popular among tourists and locals alike, and you can enjoy the moment the sun sets with many others.

Because the sun sets in the west, the west coast of Okinawa is ideal for sunset viewing.

Especially in summer, the days are longer and the peak time to enjoy the sunset is from 7:00 to 7:30 p.m.

Tips for choosing a beach in Okinawa in July

Okinawa has a variety of beaches, each with different attractions. Which beach you choose depends on your travel objectives and preferences. Below are several types of beaches and their characteristics.

artificial beach

  • Full facilities: jellyfish nets, floatation rings for rent, lifesavers, restrooms, and showers make this an ideal destination for families and couples.
  • Access: Many artificial beaches are located within hotels and often have entrance and parking fees.

Natural Beach

  • Natural beauty: The beaches are sparsely populated, allowing you to enjoy the natural beauty of the area as it is. The beach is very private and can be reserved for private parties.
  • Lack of facilities: often there are no life savers, toilets, showers, etc. Parking may not be available.

Citizen’s bathing beach

  • Safety: This is a safe beach with lifesavers, jellyfish nets, toilets, and showers for the locals to use.
  • Free or low cost: Admission is free or low cost and cost-effective.

Urban Beach

  • Convenience: Located in the suburbs of the city and easily accessible. Many restaurants and stores are conveniently located nearby.
  • Beautiful sunsets: perfect for enjoying the sunset, strolling and barbecuing.

Okinawa Beach Special! An in-depth introduction to 33 beaches on the main island!

Enjoy Okinawa with Marine Sports!

July is the best time for marine sports. Diving, jet skiing, kayaking, and many other activities can be enjoyed.

July in Okinawa is a must for heat protection!

July in Okinawa is very hot and humid, so heat protection is extremely important.

Specific measures to prevent sunburn and heat stroke are detailed below.

sunscreen

The sun in Okinawa is extremely strong, and even a short time out in the sun can result in sunburn. Take the following precautions to prevent sunburn.

  • Use a sunscreen with SPF 50 or higher: Choose a sunscreen with a high SPF value that protects the skin from UVB. SPF 50 or higher is recommended.
  • Frequent reapplication: It is important to reapply every 2 to 3 hours, as it is easily removed by sweat and sea water. Be sure to reapply every couple of hours, especially after swimming in the ocean or pool.
  • Use appropriate products for face and body: Use sunscreens specifically designed for the face for the face and spray or lotion types for the body that are easy to apply over a large area.

Hats and sunglasses

The use of hats and sunglasses to avoid direct sunlight is also effective.

  • Hats: Choose a hat with a wide brim to protect your face and neck from the sun. A hat made of breathable material will keep you dry and comfortable.
  • Sunglasses: Use sunglasses with UV protection. They not only protect your eyes from UV rays, but also reduce glare and make you more comfortable.

Frequent hydration

The heat and humidity of Okinawa can easily dehydrate the body, so frequent rehydration is essential.

  • Timing of Hydration: It is important to drink water regularly, before you become thirsty. Try to drink a small amount every 30 minutes, especially during outdoor activities.
  • Beverage choices: Water or sports drinks are recommended. Sports drinks are effective in preventing heat stroke because they also replenish electrolytes lost through sweat.

Heat protection items for travel

Here are some useful items for heat protection while traveling. Make use of these items to stay comfortable.

Portable Fan

Portable folding fans are very useful outdoors and on the move.

Handy Fan: Ideal for short outings, compact and easy to carry.

Neck Fan: Suitable for prolonged outdoor activities, it can be worn around the neck to provide hands-free cooling.

cooling scarf

Big Wing “Shirokuma no Kimochi Summer Scarf”: Made of absorbent polymer sheets, the scarf provides a cooling effect when immersed in water for 30 seconds. It also has a safety feature that eliminates the risk of suffocation.

Hakugen Earth “Ice Non Neck Cool Loop”: Reversible cooling scarf that can be used for a long time.

created by Rinker
アイスノン
¥2,720 (2025/07/07 21:49:58時点 Amazon調べ-詳細)

Cooling Sheets and Sprays

Hakugen Earth’s “Ice Non Cooling Sheet”: Has a cooling effect that lasts for 10 hours and contains menthol for a refreshing sensation. Convenient for hot days and nights when it is difficult to sleep.

created by Rinker
アイスノン
¥1,020 (2025/07/07 21:49:58時点 Amazon調べ-詳細)

Chilly Shirt Shower Level MAX: Sprayed on clothing, it provides a cooling effect for 30 minutes to 1 hour due to evaporation and menthol. It also has deodorant and antibacterial effects.

created by Rinker
ひんやりシャツシャワー
¥2,167 (2025/07/07 11:58:57時点 Amazon調べ-詳細)

Products that cool the body

Hakugen Earth’s “Ice Non Ultra Cold Body Sheet”: Large, thick sheets wick away perspiration and provide a high menthol cooling sensation.

created by Rinker
ノーブランド品
¥2,150 (2025/07/07 11:58:58時点 Amazon調べ-詳細)

Major Events in Okinawa in July

Summer festivals and fireworks displays are held in July in many places. It is a good opportunity to experience local culture and traditions.

Event NameDate & TimeLocationContents
Camp Foster FestivalSaturday, July 6 and Sunday, July 7, 2024U.S. Marine Corps Base Camp Foster, Chatan TownLive music, American food vendors, etc.
Peaceful Love Rock FestSaturday, July 13, 2024Music Town Sound MarketThis music event has been held since 1983. Various artists from inside and outside of the prefecture perform.
Kadena Social Beer FestaFriday, July 26, 2024Kadena Rotary Plaza (Kadena Town)Fresh Orion beer is shipped directly to the restaurant, and karaoke contests and live music are held.
Mashiki Tug of WarUsually around late JulyMashiki Junior High School Sports Ground (Ginowan City)Tug-of-war event. The purpose is to pray for the prosperity and safety of the local community and the prosperity of their descendants.
Ocean Expo Park Summer FestivalSaturday, July 13, 2024Ocean Expo Park Emerald Beach and Marriage Memorial Forest *Admission will be restricted inside Emerald Beach.The event features approximately 10,000 fireworks, one of the largest in the prefecture, and Okinawa’s first illuminated ball is also a highlight!
Nago Summer Festival “The 43rd Nago Summer Festival – Blue Sky Market and Beer FestivalSaturday, July 27 and Sunday, July 28, 2024Nago Fishing PortNew fireworks and starmines with a maximum size of 1 shaku (one meter) are scheduled to be launched. The annual event attracts approximately 60,000 people, with approximately 1,000 shots and a launch time of approximately 15 minutes.

July Okinawa’s Seasonal Dairy Products

mango (Mangifera indica)

In Okinawa, the southern region, Onna Village, and Ginoza Village are particularly famous.

Apple mangoes (Irwin variety) are grown especially in these areas and are characterized by their rich sweetness and slight acidity. mid-July is the peak season, and the most delicious mangoes can be tasted at this time. Mangoes are popular not only for eating as they are, but also as desserts such as parfaits and puddings.

pineapple (Ananas comosus)

Dongchon is famous for its pineapples. Many fresh and sweet pineapples are grown in Dongchon.

July is the pineapple harvest season, and pineapples picked during this time are especially juicy and refreshingly sweet with little acidity. It is worth visiting a local fruit cafe to enjoy a pineapple parfait or tropical mixed juice.

watermelon

Nakijin Village is known as a famous producer of watermelons. Watermelons in Okinawa are a typical summer fruit, especially sweet and fresh.

July is the peak season for watermelons, and watermelons at this time of year are even more delicious. It is best eaten chilled as is, but you can also enjoy its refreshing flavor as watermelon juice.

dragon fruit

Dragon fruit blooms and is harvested in Okinawa according to the phases of the moon.

It is in season from July to November and has both red and white flesh. Characterized by its refreshing sweetness, it is usually eaten chilled and eaten as is. It is also used as an ingredient in salads and smoothies, where its taste can be enjoyed along with its beautiful appearance.

Thus, from July through autumn, many fruits are at their peak in Okinawa. To enjoy fresh tropical fruits, you should be particular about how you purchase them.

For purchasing and home delivery of fruit, mail order sites at roadside stations and direct sales outlets, or direct ordering, are recommended over major mail order companies. These methods are often fresher and the prices are relatively affordable.

Roadside stations and direct sales outlets provide safe and secure products because they purchase directly from local farmers. By purchasing directly from farmers, you can also contribute to the local economy by purchasing fruit that has been carefully grown by farmers.

Click here for more information about Onna no Eki Nakauikui Ichiba, the most famous direct sales market in Okinawa.

Airline ticket prices in July

Air Ticket Price

July is the top season for travel to Okinawa.

Because of the large number of tourists visiting during this time of year, airline ticket prices are also higher than usual.

Specifically, the average airfare for July is about 75,000 to 85,000 yen.

However, it is possible to reduce these prices by following a few key steps. The following details and methods are explained below.

Points to keep prices low

Book Early

Booking airline tickets early is a basic strategy to keep prices down. Specifically, booking three months in advance is recommended. Below are some reasons why booking early is effective

  • Highly discounted rates: Airlines often offer discounted rates for early bookers. This is based on the airline’s strategy of filling available seats early.
  • More choices: Booking early gives you more flight options. Early booking is especially important to secure direct flights and flights at favorable times.
  • Avoid price fluctuations: Ticket prices fluctuate according to supply and demand. Prices tend to rise as the top season approaches, so buying early can help avoid the effects of price fluctuations.

Weekday departure

Airline ticket prices tend to be lower when departing on weekdays than when departing on Saturdays and Sundays. This is due to the following reasons

  • Differences in demand: Many people take vacations on weekends and holidays, which increases the demand for flights. Therefore, airlines tend to raise prices during these times. On weekdays, on the other hand, demand is relatively low and prices are lower.
  • Business Demand: Because of the large number of business travelers on weekdays, early morning and evening flights can be crowded, while daytime flights are often relatively empty. This can be taken advantage of to reduce prices by choosing daytime flights.

Use comparison sites

By comparing prices from multiple airlines, you can find the best airfare. Below are some of the advantages of using comparison websites and how to do so.

  • Batch Search: Comparison sites allow you to search multiple airline prices at once, saving you time and effort.
  • Price comparison: You can compare the prices and services of different airlines and choose the flight that is right for you. For example, you can use sites such as Skyscanner, Expedia, and Kayak.
  • Sale notifications: Comparison sites can use sale and price change notifications to help you purchase tickets when prices drop.

Using an airline ticket comparison site, you can find the cheapest airline ticket for the day in one shot. Please search and see with Air Tolls.

Hotel rates for July

Hotel market rate

Hotel rates will also be higher in July.

Rates per night range from 15,000 yen to 30,000 yen on average.

Resorts and luxury hotels are even more expensive.

Booking Tips and Savings

  • Early Reservations: Early reservations are important, especially for popular hotels, as they fill up quickly.
  • Use comparison sites: Use price comparison sites to find the best deals.
  • Off-season benefit: Take advantage of discounted rates by targeting before summer vacation or on weekdays.

Trip.com is the best place to stay for cheap hotels!

From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!

summary

July in Okinawa is always the top season for summer and an attractive season for many tourists. Having prior knowledge of the climate, clothing, and seasonal fruits will make your stay more comfortable.

On sunny days, enjoy diving and relaxing on the beach; on rainy days, enjoy the aquarium and shopping. Don’t forget to prepare for heat and typhoons.

In addition, you can save money by checking airfare and hotel rates and booking early.

Enjoy Okinawa’s beautiful nature and rich culture to the fullest and create wonderful summer memories!

沖縄 ビーチ特集!本島33ビーチを徹底紹介!

Climate and Clothing by Month

Okinawa Travel Guide! A thorough guide to travel costs and staycation techniques by time of year

If you want to enjoy Okinawa, get discount tickets online!

special feature article

Okinawa Roadside Stations and Direct Sales Stations

Roadside Stations and Direct Selling Stations Special Feature!

Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!

Okinawa Beach

Special feature on beaches on the main island of Okinawa!

The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.

Typhoon Okinawa

Typhoon Okinawa

We have compiled a list of points to keep in mind when a typhoon approaches so that you can respond without panic before or during your trip. We hope you will find it useful.