2025] 20 Recommended Roadside Stations & Direct Sales Stations in Okinawa!

Many of Okinawa’s roadside stations and produce markets are places where you can find local Okinawan food and an Asian feel!

Products and souvenirs unique to the area are on sale, allowing visitors to fully enjoy the charms of Okinawa. There are also roadside stations that rank high in the national rankings, and direct sales shops that have become some of Okinawa’s most popular tourist destinations.

Roadside stations and direct sales stands sell fresh vegetables, marine products, fruits, and local specialties, and serve as local kitchens. Stopping at a roadside station for a break in your drive to enjoy the local delicacies or to look for souvenirs is one of the best parts of the trip.

It is fun to collect items such as roadside station tickets at roadside stations.

In between sightseeing tours, be sure to visit a roadside station or direct sales market to enjoy delicious Okinawan food and unique products. Your trip to Okinawa will surely be more fulfilling!

In this issue, we will introduce “10 Michi-no-Eki” (roadside stations) and “direct sales markets/retail shops” that can be called Okinawa’s kitchen!

Roadside Station Yui Yui Kunigashira

Roadside Station Northern part Kunigami Village

Located at the northernmost tip of Okinawa’s main island, “Michi no Eki Yui Yui Kunigami” is a facility where visitors can experience the fresh produce and unique culture of the local Kunigami village against the rich natural background of Yanbaru. Carefully selected souvenirs such as health-conscious Kunigami doughnuts, relaxing karagi tea, and locally produced tangerine jam are on display. Visitors are also delighted by dishes made with kunjan pork at Restaurant Kuina and sweets using local fruits at Yui Cafe. This is a must-see spot when visiting the nature-rich northern part of Okinawa, where you can experience the local bounty and warm hospitality.

Roadside Station Yui Yui Kunigami! You can learn about the nature and culture of Yanbaru, the northernmost tip of Okinawa’s main island!

Roadside Station Ougami Yanbaru Forest Visitor Center

Roadside Station Northern part Ogimi Village

Opened in 2020, the Roadside Station Oomori Yanbaru no Mori Visitor Center offers visitors an in-depth experience of the nature and culture of the Yanbaru region in the northern part of Okinawa Prefecture’s main island, selling local products, serving traditional Okinawan cuisine, and experiencing the nature of Yanbaru through a 360° dome theater. This center is a must-see when visiting the Yanbaru region, where you can also enjoy interacting with the local people.

Experience nature and culture at the Roadside Station Oomori Yanbaru no Mori Visitor Center

A great way to reserve a rental car that locals also use!

Roadside Station Yanbaru Pineapple Hill

Roadside Station Northern part Kunigami Village

Yanbaru Pineapple Hill Anba is a roadside station surrounded by the rich nature of the northern Okinawa main island. It is a place where visitors can enjoy a wide variety of experiences, from the breathtaking view from the spectacular swing, to restaurants that use fresh local ingredients, to initiatives that consider the future of the region.

Feel the harmony with nature at Roadside Station Yanbaru Pineapple Hill, Anba

Roadside Station Sunrise Higashi

Roadside Station Northern part East Village

Roadside Station Sunrise Higashi is located in Higashi Village in the northern part of Okinawa’s main island, where the nature of Yanbaru remains strong. There are souvenirs that make use of local pineapples and other local ingredients, restaurants where you can enjoy fresh meals, and an adjacent beach where you can enjoy nature to the fullest. Just 1 hour and 40 minutes from Naha Airport, you will be at a secluded spot where you can feel the nature and culture of Okinawa.

Roadside Station Sunrise Higashi is located in Higashi Village, in the northern part of Okinawa’s main island, and is full of the charms of nature!

Roadside Station Kusuda

Roadside Station Northern part Nago City

Roadside Station Xuden in Nago City, Okinawa, reopened in July 2021. With an up-to-date road information terminal, a full range of gourmet foods and souvenirs, and a beautiful observation space, it offers many new attractions as a base for sightseeing in northern Okinawa. Why not spend a special time while experiencing Okinawa’s great nature and culture?

Roadside Station Kioda, the gateway to Okinawa’s Yambaru region, which was awarded Japan’s No. 1

Roadside Station Ginoza

Roadside Station Northern part Ginoza Village

Located on the east coast of Okinawa’s main island, Michi no Eki Ginoza Roadside Station offers endless ways to have fun, including a water playground and a direct sales center for local products. Whether with family, friends, or alone, spend a special time at Michi no Eki Ginoza where you can fully enjoy Okinawa’s nature and culture!

Roadside Station Ginoza: Discover Excitement! All the fun things to do on the east coast of Okinawa’s main island

Roadside Station Kina Bansho

Roadside Stations Chubu Yomitan Village

Roadside Station Kinabansho, located in Yomitan Village, is a reproduction of a village office from the Ryukyu Dynasty era and warmly welcomes visitors as a tourist information center. It is a quiet and peaceful resting place where visitors can feel the nature and history of Yomitan Village.

Roadside Station Kinabansho: A healing spot to feel the history and nature of Yomitan Village

Roadside Station Kadena

Roadside Stations Chubu Kadena Town

Michi-no-Eki Kadena, located in Kadena Town, Okinawa Prefecture, is a facility that exudes a unique charm due to its peculiar location adjacent to the Kadena Air Force Base. With an observatory offering a panoramic view of the U.S. military base, a learning and exhibition room introducing local history and culture, and a store selling local specialties, it is a popular place for locals and visitors to interact with each other.

Roadside Station Kana” is the only tourist spot overlooking the U.S. military base, offering a wide variety of lunches and souvenirs!

Roadside Station Toyosaki

Roadside Station Nanbu Tomigusuku City

Roadside Station Toyosaki, located in Toyomigusuku City, Okinawa Prefecture, is just 15 minutes from Naha Airport, where you can enjoy delicious Okinawan mangoes and seekers burgers. You can get the latest tourist information at the information station and even try your hand at ouzi dyeing. Visiting at the beginning and end of your trip to Okinawa will enrich your travel memories.

Roadside Station Toyosaki Near Naha Airport! Enjoy Okinawa until the very end of your stay!

Roadside Station Itoman

Roadside Station Nanbu Itoman City

Located at the southernmost tip of Okinawa, Michi-no-Eki Itoman is the largest roadside station in the prefecture where fresh vegetables, fruits, and seafood can be purchased. It is a recommended spot for those who want to enjoy local specialties and Okinawan gourmet food. With easy access from Naha Airport, it is an ideal starting point for sightseeing in southern Okinawa.

Roadside Station Itoman: A Treasure Trove of Local Gurus Enjoy the charm of Okinawa’s southernmost point!

DRIVE IN Rikarikawarmi

Direct Sales North Nakijin Village

Introducing “Hashi no Eki Rikarikawarmi,” a hidden gem in northern Okinawa. This spot offers spectacular views and local delicacies, and is also within easy reach of the Churaumi Aquarium and Kouri Island. You can enjoy to your heart’s content the charms of Nakijin Village, where nature and culture come alive.

DRIVE IN Likarikawarmi – My Own Superiority in Northern Okinawa

Wanzaka Oura Park

Direct Sales Northern part Nago City

At Wansaka Oura Park in Nago City, Okinawa Prefecture, visitors can not only purchase local agricultural products and processed goods in the great nature of Yanbaru, but also experience kayaking in a mangrove forest and enjoy locally produced food at a restaurant. This is a precious place where visitors can experience Okinawa’s nature and culture through products and services closely related to local life. This is a great spot for families and all those interested in nature and local culture.

Wanzaka Oura Park is a great place to feel nature in northern Okinawa.

A great way to reserve a rental car that locals also use!

Hanechi Station

Direct Sales Northern part Nago City

Since its opening in 2015, Hanechi no Eki, located in Nago City, Okinawa, has been loved by tourists and locals alike as a local treasure trove for those in the know. Amidst the rich nature of the Hanechi area, this gathering place of fresh vegetables, fruits, and specialty products from local farmers is a hidden gem in northern Okinawa.

Meet local delicacies and spectacular views at Hanechi no Eki, a rare gem in northern Okinawa.

Nakijin no Eki Sore

Direct Sales North Nakijin Village

Nakijin-no-Eki Sore” in Nakijin Village, Okinawa Prefecture, is a special place rooted in the community where visitors can enjoy fresh local agricultural products and homemade food. We will introduce the charm of “Nakijin no Eki Sore” and the reason why it continues to be loved by visitors. Experience the simple charm of the northern part of Okinawa by enjoying warm homemade lunch boxes prepared by local ladies and locally produced and consumed vegetables that are healthy and environmentally friendly.

Nakijin no Eki Sore” – A Heartwarming Local Market Discovery in Nakijin Village, Okinawa

Kouri Island Station Sorahasi

Direct Sales North Nakijin Village

Introducing the charms of Kouri Island Station Sorahashi, located on Kouri Island, Okinawa Prefecture. We will show you why you should visit as a base for sightseeing on Kouri Island, including an observatory with a spectacular view, a restaurant and café where you can enjoy local food, a product store selling a wide variety of local products, and a rental service for exploring the island.

Kouri Island’s Station: Spectacular views and local specialties at Sorahasi.

Women’s Station Nakaikui Market

Direct Sales Northern part Onna Village

Onna no Eki Nakaikui Market, a market full of local love located in Onna Village, Okinawa Prefecture. From new鮀 agricultural products to unique B-grade gourmet foods and traditional crafts, enjoy a day full of Okinawan charm. Don’t miss the seasonal events and locally grown strawberries “Smile Strawberry”. It is a special place for all visitors to feel the everyday life and culture of Okinawa.

Let’s definitely go there! Onna no Eki Nakai Kuikui Ichiba” Roadside Station and Direct Seller – A must for all roadside station and direct sales lovers!

うるうる marche

Direct Sales Uruma Uruma City

Urumarche is a strategic base facility for the promotion of agriculture and fisheries in Uruma City, Okinawa, and opened in November 2018. It is loved by a wide range of people, from locals to tourists, as a place where they can purchase fresh vegetables, fruits, seafood, and other locally produced specialty products from Uruma City and other parts of Okinawa Prefecture. Also located here is the “Uruma Terrace,” a food court where visitors can enjoy dishes made from freshly produced foods, and the “Uruma Citizen’s Restaurant,” where visitors can experience local food culture. It is a perfect spot to spend a relaxing time while tasting local foods after enjoying the nature of Uruma City, such as Bios Hill and Underwater Road.

Uruma Marche – A treasure house of food in Uruma City, Okinawa! Attractiveness of local gourmet foods and specialties

Happy More Market

Direct Sales Chubu Ginowan City

Happy More Market in Ginowan City, Okinawa, is a warm and welcoming farmers’ market offering fresh and safe fruits and vegetables grown with care by small local farmers. With a commitment to organic products and a strong emphasis on communication between the soil and people, this market is loved by both locals and the many tourists who visit Okinawa.

Happy More Market: A Kitchen for the Heart and Nature of Okinawa

South Station Yaese

Direct Sales Southern Yaese Town

Located in Yaese-cho, Shimajiri-gun, Okinawa Prefecture, Minami no Eki Yaese is a roadside station offering fresh local vegetables, fruits, and specialty products. Conveniently located for access to tourist attractions such as Saiba Utaki and Himeyuri no To (Himeyuri Pagoda), visitors can enjoy Okinawan specialties such as flying fish soba noodles and hija (goat meat). It is also recommended as a place where visitors can experience the charms of southern Okinawa in depth, with an exhibition corner where they can come into contact with local culture and information.

Minami no Eki Yaese: A spot filled with the charms of southern Okinawa

Umi no Eki Ayahashikan

Direct Sales Uruma Uruma City

If you are visiting Okinawa, “Umi no Eki Ayahashikan” is one of the places you should not miss. It is a precious place where you can taste local delicacies and learn about the culture of the sea against the backdrop of the beautiful ocean. It is a great place for families, friends, couples, and any travelers. Why not spend a wonderful time at “Umi no Eki Ayahashikan” with the beautiful ocean of Okinawa?

Umi no Eki Ayahashikan: A 360-degree view of Okinawa’s ocean

summary

Okinawa’s roadside stations are rest spots filled with the charm of each region. If you get hungry, enjoy freshly prepared delicious local food!

The roadside station, a popular destination for residents of the prefecture, is also a great place to get fresh seasonal fruits and vegetables. Why not stop by during your drive and enjoy local specialties and gourmet foods?

We introduce roadside stations scattered throughout each area to make your trip to Okinawa even more enjoyable.

If you want to enjoy Okinawa, get discount tickets online!

special feature article

Okinawa Roadside Stations and Direct Sales Stations

Roadside Stations and Direct Selling Stations Special Feature!

Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!

Okinawa Beach

Special feature on beaches on the main island of Okinawa!

The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.

Typhoon Okinawa

Typhoon Okinawa

We have compiled a list of points to keep in mind when a typhoon approaches so that you can respond without panic before or during your trip. We hope you will find it useful.

One of the best spots for lunch in Okinawa!