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JALの”期間限定”割引クーポン
3月16日(日)23:59まで！
最大33,000円割引に！
(数量限定お早めに！)
- お土産を買う前にチェック！「沖縄でしか買えないお土産」特集！
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- 「ここは行っとけ！」おすすめ沖縄観光スポット45選！名所から穴場まで！
Gogasugaten’s “Ganso Beni Imo Tart,” a staple of Okinawan souvenirs, is a gem that was created in 1986 as a village revitalization effort in Yomitan Village. It has won the Monde Selection gold medal for six consecutive years, as well as numerous other honors, including the International Award for Excellence in Quality, and its taste and quality are well-known.
The paste, made from 100% Okinawan red sweet potatoes, is characterized by its bright purple color and natural sweetness, and is finished without preservatives or coloring agents.
The “Original Beniimo Tart” has long been loved as a souvenir of Okinawa.
Since its birth in 1986, Gokashi-Goten has used 100% carefully selected Okinawan red sweet potatoes and has preserved their natural flavor and bright purple color without relying on additives.
The harmony of the simple sweetness of the red sweet potato and the crispy tart dough with a buttery flavor evokes an unforgettable sensation once you taste it.
Once you try it, you will never forget the exquisite harmony of the moist tart dough. When lightly warmed in a toaster oven, it has a rich, freshly baked flavor that is easy to enjoy for everyone from children to the elderly.
It is also attractive that you can purchase it freshly made at the Yomitan Main Store, Onna Store, or Matsuo Store on Kokusai-dori. The shape of the original beni-imo tart is also attractive, with the tart portion based on the shape of a beni-imo and the design of the paste resembling a sweet potato leaf waving in the wind.
The appearance of these sweets is also a reminder of Okinawa’s nature and culture. It is a perfect gift, and is truly a famous confectionary representing Okinawa.
View at JTB’s Okinawa Shop
- 1 What is the "original red potato tart"?
- 2 Attractive points of the "Original Red Imo Tart
- 3 Product Lineup and Pricing
- 4 Why choose the "Original Red Potato Tart"?
- 5 Similar products
- 6 summary
- 7 Climate and Clothing by Month
- 8 If you want to enjoy Okinawa, get discount tickets online!
- 9 special feature article
What is the “original red potato tart”?
The “Original Beniimo Tart” is a confection created in Yomitan Village, Okinawa, as part of local development efforts.
The red sweet potatoes grown in the warm sunshine and climate unique to Okinawa are brought out in their natural beauty and natural sweetness without relying on additives or coloring agents.
The tart dough has a unique design reminiscent of the shape of a red sweet potato, and is a gem that evokes the climate and traditions of Okinawa.
Attractive points of the “Original Red Imo Tart
- Carefully selected ingredients and the reliability of direct procurement
By using red potatoes purchased directly from more than 140 contracted farmers in Okinawa Prefecture, the quality and freshness of our products are thoroughly controlled. Gogatagoten’s unique commitment is that we value the relationship of trust with our farmers and contribute to the development of the entire region. - Fusion of Tradition and Innovation
While respecting local traditions, we are constantly improving our techniques and production methods to keep up with the times and to ensure that the taste is always fresh and of the highest quality. - Quality that speaks for itself with awards
Gold medals at Monde Selection and many other international awards. The high quality that can be enjoyed with peace of mind is the reason for the support of many fans. - Beautiful visuals and peace of mind
The natural process of making this product without additives allows the bright purple color of the original red sweet potato to stand out, giving it the natural beauty of Okinawa even in appearance. Another appeal of this product is that it is preservative-free and safe to enjoy.
Product Lineup and Pricing
The packaging is developed to suit a wide range of uses and occasions, from gifts to treats for oneself (*Prices include tax and are reference prices as of March 2025).
| Content (quantity) | Price (tax included) | remarks |
|---|---|---|
| 3 pieces (small pack) | 518 yen | Small packs to enjoy the taste of red sweet potato tarts at ease. |
| 6 pieces (box) | 972 yen | Standard size. Ideal as a souvenir for work or friends. |
| 10 pieces (box) | 1,620 yen | This size is very popular as a souvenir. |
| 15 pieces (limited to directly-managed stores) | Approx. 2,400 yen | Packages for large groups or store exclusive. Prices vary depending on location of sale. |
Available at the official online store and at all directly managed stores (Yomitan Honten, Onna Store, Kokusai-dori Matsuo Store, Nago Store, etc.), they can be easily obtained when traveling or returning home.
View at JTB’s Okinawa Shop
Why choose the “Original Red Potato Tart”?
Gokashi-Goten’s “Original Beniimo Tart” is not just a sweet, but a crystallization of Okinawa’s nature, culture, and the passion of its people.
- Deep ties with the local community
Providing safe and secure red potatoes by purchasing directly from over 140 contracted farmers. You can feel the “real taste” created by our ties with farmers. - Perfect as a gift
The beautiful packaging and individual wrapping specifications will convey the warmth and hospitality of Okinawa to the recipient. The tropical scenery that unfolds the moment the package is opened will bring a smile to the recipient’s face. - A safe and healthy choice
Because the manufacturing process utilizes the best of the ingredients as they are, it is additive-free and gentle on the body. It can be enjoyed with peace of mind by everyone from children to the elderly. - Delicious taste supported by history and trust.
The company’s long history of awards and word of mouth have earned it a reputation for its delicious taste, even for first-timers.
Similar products
There are many other beni-imo sweets popular as Okinawa souvenirs besides the “Original Beni-imo Tart. The following are some of the most notable similar products.
- Nampo Trading “Beni-imo Tart”
Made from 100% Okinawa-grown red potatoes. Its natural sweetness and moist texture make it a popular souvenir along with Gogatagoten. - Shiroma Confectionery “Red Potato Tart”
Incorporating sponge cake dough and accented with orange peel, this tart has a unique texture and flavor. You can enjoy a different cut of deliciousness. - Okinaya “Beni-imo Filled Manjuu”
While the shape is different from that of a tart, the generous amount of red sweet potato bean paste gives it a gentle sweetness. It is a perfect Japanese confectionery for tea. - Gokashi-Goten “Imoimo Tart”
A sister product of the “Original Red Imo Tart”. A blend of Yomitan Akane imo and beni imo provides a fresh surprise in both appearance and taste.
Each of these similar products has its own unique charm, but the “Original Red Imo Tart” stands out for its long history, deep ties to the region, and above all, the peace of mind that comes from purchasing directly from the farmers.
summary
Gokashi-Goten’s “Original Red Imo Tart” is a unique product created by the passion of the land and people of Okinawa. With the firm trust of more than 140 contracted farmers, the tart maintains its natural sweetness and bright purple color, and will make you feel the warmth and richness of Okinawa’s climate.
Whether as a souvenir of your trip or as a reward for yourself, we invite you to experience its authentic taste.
View at JTB’s Okinawa Shop
Climate and Clothing by Month
Okinawa Travel Guide! A thorough guide to travel costs and staycation techniques by time of year
If you want to enjoy Okinawa, get discount tickets online!
special feature article
Roadside Stations and Direct Selling Stations Special Feature!
Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!
Special feature on beaches on the main island of Okinawa!
The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.
Typhoon Okinawa
We have compiled a list of points to keep in mind when a typhoon approaches so that you can respond without panic before or during your trip. We hope you will find it useful.
