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JALの”期間限定”割引クーポン
3月16日(日)23:59まで！
最大33,000円割引に！
(数量限定お早めに！)
- お土産を買う前にチェック！「沖縄でしか買えないお土産」特集！
- おすすめ【人気リゾートホテル特集】旅行前にこちらをチェック！
- 「ここは行っとけ！」おすすめ沖縄観光スポット45選！名所から穴場まで！
Higashimura, located in the northern part of Okinawa’s main island, is known as the “Village of Flowers, Water, and Pineapples” and is home to the natural beauty of Yanbaru, a World Natural Heritage site.
Here, we introduce the rich nature, delicious food, and heartwarming local hospitality that this area offers through the iconic Higashimura facility, “Roadside Station Sunrise Higashimura”.
- 1 Higashimura, the "Village of Pineapples," where people from inside and outside of the prefecture come to seek pineapples.
- 2 Roadside Station Sunrise Higashi Basic Information
- 3 Souvenirs and eateries that make the most of local ingredients
- 4 Blissful time for yourself by the sea
- 5 Roadside Station Sunrise Higashi Surroundings
- 6 How to access Roadside Station Sunrise Higashi
- 7 Roadside Station Sunrise Higashi Summary
- 8 Climate and Clothing by Month
- 9 If you want to enjoy Okinawa, get discount tickets online!
- 10 special feature article
Higashimura, the “Village of Pineapples,” where people from inside and outside of the prefecture come to seek pineapples.
Higashimura is one of the leading pineapple producing areas in Okinawa Prefecture, and pineapples are in season especially from May to September.
Roadside Station Sunrise Higashi directly sells locally grown Snack Pineapple, Gold Barrel, and other pineapples with a perfect balance of sweetness and sourness.
With a wide selection of processed products made from fresh local pineapples, this is a must-visit spot for pineapple lovers.
Recommended Roadside Stations & Direct Sales Stations in Okinawa! Local spots you must visit at least once!
Roadside Station Sunrise Higashi Basic Information
| address (e.g. of house) | 550-23 Hirara, Higashi-mura, Kunigami-gun, Okinawa, Japan |
| Phone number | 0980-43-2270 |
| Business Hours | Product hall: 09:00-18:00 Restaurant: 11:00-16:30 |
| regular closing day | non-scheduled holiday |
| Access | Approximately 1 hour and 40 minutes by car from Naha Airport |
| Facility Information | – Product Center – Restaurant – Adjacent to the beach by the sea |
A great way to reserve a rental car that locals also use!
Souvenirs and eateries that make the most of local ingredients
Roadside Station Sunrise Higashi sells a variety of products that make use of pineapples and other locally grown ingredients.
Canned pineapple, confiture, taco rice sauce, and other local delicacies are available as souvenirs.
In addition, visitors can enjoy traditional Okinawan dishes such as Okinawa soba, tebichi set menus, and other dishes using local ingredients at the attached restaurant, Higashinuhama.
Blissful time for yourself by the sea
The coastline of Higashi Village, where Sunrise Higashi is located, is dotted with quiet beaches with pristine nature.
After dining or shopping, please enjoy the sea breeze and relax on the nearby beach.
East Village offers a truly relaxing experience away from the hustle and bustle of the city.
Roadside Station Sunrise Higashi Surroundings
Yanbaru Nature School
Yanbaru Nature School offers a wide variety of nature experience programs, including mangrove canoeing and Yanbaru forest trekking.
It provides a place where visitors can have a deep connection with the nature of Yanbaru.
Higashimura Fureai Hirugi Park
In this park, which covers an area of approximately 10 hectares, visitors can observe up close three species of hirugi forests, including the Yaeyama hirugi, a nationally designated natural treasure.
Wooden paths and observation decks are also maintained, allowing visitors to enjoy nature walks.
Azalea Eco Park, Azalea Forest of Higashimura Village
Located in Higashimura, Okinawa Prefecture, this nature park features an azalea garden, bungalows, and an auto-camping area, making it ideal for outdoor activities.
The campground is equipped with facilities for hands-free fun.
Higashi Village Museum of Mountain and Water Life
In this museum, where visitors can learn about the life, history, and nature of Higashi Village, they can learn more about the nature of Yanbaru through dioramas and various biological specimens.
Yanbaru Adventure Field Matayoshi Coffee Garden
This spot, where visitors can enjoy ziplines and the Yanbaru Adventure Walk, also offers the first coffee garden experience in Okinawa.
You can experience “learning,” “protecting,” and “nurturing” the nature of Yanbaru.
How to access Roadside Station Sunrise Higashi
Access by car
When using the expressway
- Departure point: Naha Airport
- Route: From Naha Airport, take the Okinawa Expressway, exit at the Xuda IC, and head north on Route 58. Proceed toward Kunigami Village, then take Okinawa Prefectural Road No. 70 toward Higashi Village.
- Travel time: approx. 1 hr. 40 min.
For general roads only
- From Naha Airport, head north on National Route 58 and take Okinawa Prefectural Road 70 directly to Higashi-mura.
- Travel time depends on traffic conditions, but please allow approximately 2 hours and 30 minutes.
When using public transportation
Okinawa’s public buses provide convenient access to the northern part of the prefecture from Naha City, but routes directly to Higashimura are limited. Check the bus schedule in advance and make a plan accordingly.
- Take a local bus that goes directly from the Naha Bus Terminal to the Higashi-mura Town Hall bus stop.
- If using a bus, please allow at least 2 hours for travel time.
Points to consider when visiting
- Easy to get around by car: Tourist destinations in Okinawa are generally easy to access by car. Renting a car is recommended.
- Parking: The roadside station Sunrise HIshi has a spacious free parking lot.
- Allow plenty of time: A drive while enjoying the nature of Yanbaru may lead to unexpected discoveries. Allow plenty of time for travel.
Roadside Station Sunrise Higashi Summary
Located in Higashi-mura, Kunigami-gun, Okinawa Prefecture, Roadside Station Sunrise Higashi is in the rich natural environment of Higashi-mura, known as the home of pineapples.
With fresh produce and processed goods, including locally grown pineapples, and restaurants where you can enjoy local food, as well as adjacent beaches where you can fully enjoy nature, this is a place where you can experience the rich nature and culture of Okinawa to the fullest.
It has become an essential stop for sightseeing and driving, as well as for visitors in search of specialty products.
Located on the east coast of the northern part of Okinawa’s main island, about 1 hour and 40 minutes by car from Naha Airport, this roadside station is a recommended destination for all, from families to couples to solo travelers.
Climate and Clothing by Month
Okinawa Travel Guide! A thorough guide to travel costs and staycation techniques by time of year
If you want to enjoy Okinawa, get discount tickets online!
special feature article
Roadside Stations and Direct Selling Stations Special Feature!
Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!
Special feature on beaches on the main island of Okinawa!
The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.
Typhoon Okinawa
We have compiled a list of points to keep in mind when a typhoon approaches so that you can respond without panic before or during your trip. We hope you will find it useful.
