Happy More Market in Ginowan City, Okinawa, is a warm and welcoming farmers’ market offering fresh and safe fruits and vegetables grown with care by small local farmers.
This market, which focuses on organic products and emphasizes communication between the soil and people, is loved by locals as well as many tourists visiting Okinawa.
- 1 A treasure trove of fresh, safe and secure vegetables
- 2 Happy More Market Basic Information
- 3 Rare fruits and vegetables unique to Okinawa
- 4 Valuing Communication with Farmers
- 5 Processed products and sweets that make the most of local ingredients
- 6 Specialty products: Organic vegetables and smoothies
- 7 Happymore Market Surroundings
- 7.1 Sakima Art Museum - A Mirror of Okinawa's History and Culture
- 7.2 Futenman Shrine, Futenman Cave - Sacred place since Ryukyu Kingdom
- 7.3 Ginowan Seaside Park - An expansive oasis of green and blue
- 7.4 Ginowan Port Marina - A base for marine sports
- 7.5 Futenmanzan Jinguji Temple - A temple with a long history
- 7.6 Ginowan Tropical Beach - A healing place in the city
- 8 How to access
- 9 summary
- 10 Climate and Clothing by Month
- 11 If you want to enjoy Okinawa, get discount tickets online!
- 12 special feature article
A treasure trove of fresh, safe and secure vegetables

Happy More Market sells vegetables purchased directly from selected farmers in Okinawa Prefecture.
Safe and secure vegetables grown using methods that minimize the use of pesticides and chemical fertilizers grace the market shelves.
You will feel the warmth of the farmers and the true flavor of the vegetables every time you pick them up.
Recommended Roadside Stations & Direct Sales Stations in Okinawa! Local spots you must visit at least once!
Happy More Market Basic Information
name of a store | Happy More Market Tropical Store |
address (e.g. of house) | 7-1350-81 Oyama, Ginowan City, Okinawa, Japan |
parking lot | 200 units |
Business Hours | 10:00-18:00 |
business holiday | Only during the year-end and New Year’s holidays |
Phone number | 098-988-9785 |
A great way to reserve a rental car that locals also use!
Rare fruits and vegetables unique to Okinawa

Okinawa’s mild climate is a perfect environment for growing unique vegetables and fruits.
Happy More Market offers rare fruits and vegetables unique to Okinawa that can only be enjoyed at that particular time of the year and season.

Through these specialties, visitors can get a taste of the local Okinawan food culture, which is a unique attraction of this market.
Valuing Communication with Farmers

Another unique feature of the Happy More Market is the event where you can talk directly with the farmers.

By listening to the farmers’ real voices, you can feel a deep connection through food, such as the background of the ingredients, their thoughts on agriculture, and the hardships of cultivation.
Processed products and sweets that make the most of local ingredients

Processed goods and sweets made from local ingredients are another attraction of the Happy More Market.
Processed products with traditional Okinawan flavors and fresh sweets made with local fruits are made with care so that you can enjoy the taste of Okinawa at home.
Specialty products: Organic vegetables and smoothies

Organic vegetables, which farmers put a lot of time and effort into growing, are exceptional both on their own and in smoothies.

Smoothies made with an abundance of fresh vegetables captivate visitors. Here you will find products that will make you healthier from the inside out.
Happymore Market Surroundings
Sakima Art Museum – A Mirror of Okinawa’s History and Culture
Under the themes of “Life and Death,” “Suffering and Salvation,” and “Human Beings and War,” the exhibition features works deeply related to Okinawa’s history and culture.
The collection features works by Iri Maruki, Shun Maruki, and Käthe Kollwitz, and is a fascinating collection that will make you think about war and peace.
The design of the building and the garden also reflect the traditions and nature of Okinawa, leaving a deep impression on visitors.
Futenman Shrine, Futenman Cave – Sacred place since Ryukyu Kingdom
It has been an important shrine since the days of the Ryukyu Kingdom and is considered by the locals to be the largest sacred site.
In particular, the Futenmangu Cave, a city-designated cultural asset, is a mysterious space created by nature and human hands.
Ginowan Seaside Park – An expansive oasis of green and blue
It is a large park that includes a municipal gymnasium, baseball field, outdoor theater, and a tropical beach, with an all-grass plaza and walking trails.
Visitors can enjoy sports and recreation while feeling nature.
Ginowan Port Marina – A base for marine sports
With a capacity of approximately 630 boats, this large marina is the perfect point for cruising and marine sports.
The surrounding waters are abundant with excellent spots for diving, snorkeling, and fishing.
Futenmanzan Jinguji Temple – A temple with a long history
Built in 1459, this Toji Shingon Buddhist temple boasts a history of more than 550 years.
It is well known to the local people as the guardian of the central part of the main island of Okinawa.
Ginowan Tropical Beach – A healing place in the city
Located in Ginowan City, this man-made beach is a relaxing place to enjoy BBQ and marine activities.
The clear water and white sandy beaches are unmistakably Okinawan.
A great way to reserve a rental car that locals also use!
How to access
Access by car
- From Okinawa Expressway: 5 minutes drive from Ginowan IC, turn onto Route 58 and go south in Ginowan City.
- Free parking available: The store has free parking for customers, so you can visit by car.
When using public transportation
- Combination of monorail and bus: Take the Okinawa Urban Monorail (Yui Rail) from “Shuri Station” or “Naha Airport Station” to the nearest bus stop. Urasoe Maeda Station is nearby.
- Access from bus stop: Get off at the nearest bus stop “Nagata” and walk about 20 minutes. Some bus routes have stops closer to the store, so it is convenient to check the route in advance.
summary
Happymore Market is the perfect place for those seeking fresh, safe food.
We invite you to experience the passion of the farmers and the abundance of ingredients nurtured by the nature of Okinawa at this market.
Enjoy a time that satisfies both body and soul along with the food culture of Okinawa.
Climate and Clothing by Month
Okinawa Travel Guide! A thorough guide to travel costs and staycation techniques by time of year
If you want to enjoy Okinawa, get discount tickets online!
special feature article
Roadside Stations and Direct Selling Stations Special Feature!
Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!
Special feature on beaches on the main island of Okinawa!
The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.