One of the most fun parts of a trip to Okinawa is choosing souvenirs! Whether it is a gift for friends and family or a treat for yourself, you want to get something unique to Okinawa.
From souvenirs available at Kokusai-dori Avenue, Naha Airport, and supermarkets to those available by mail order, here is a selection of the latest Okinawa limited edition souvenirs for 2024.
The wide range of items covered, from sweets to classic chinsuko and sweets made from beni imo (red sweet potato), must be checked out before your trip to Okinawa!
Please enjoy the “Sweets and Confectionery” section of this issue!
Sweets and Confectionery: Okinawa’s Most Recommended and Popular Standard Souvenirs
1. Shisa cookies
Feature: Shortbread cookies featuring the auspicious Shisa. You can enjoy 8 different flavors made with Okinawan ingredients.
Price: Assorted 8 pieces 1,080 yen (tax included)
Where to buy: Shisa Cookie Kokusai-dori Main Store
Official website: Shisa Cookie
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2 . Thick raw mango pudding
Characteristics: A luxurious pudding made with ripe Okinawan mangoes. The coconut sauce is a perfect match.
Price: 3,980 yen (tax included) for 6 pieces
Where to buy: Patisserie Kyasushi stores, Naha Airport
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
3. fukugi
Characteristics: Baumkuchen made with brown sugar and red potatoes from Okinawa. You can enjoy its soft and moist texture.
Price: Fukugi-M 1,980 yen (tax included)
Where to buy: Kokusai-dori Store, Naha Airport Store, FUKUGIYA CAFÉ
Official website: Fukugiya
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
4 . Okinawa maca n
Feature: Macarons with a cute design depicting the word “no”. The cream made with Okinawan caramel is superb.
Price: Assorted 5 pieces 1,350 yen (tax included)
Where to buy: Leonidas Chocolat & Cafe Okinawa Tenkyu Store
Official website: Mersin Michel
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
5 . pound cake
Feature: A colorful and photogenic pound cake richly decorated with nuts and fruits.
Price: 1,512 yen (tax included) for 4 cakes
Where to buy: Mellow Witch stores, Naha Airport
Official website: Mellow Witch
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
6 . Potato chip chocolate (Ishigaki salt)
Characteristics: Potato chips made with Ishigaki Island salt and coated with chocolate. The perfect balance of sweetness and saltiness can be enjoyed.
Price: 864 yen (tax included)
Where to buy: Stores at airports and tourist attractions throughout Okinawa
How to choose a car rental without making mistakes! Thorough explanation!
Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.
7 . Bitter melon stir-fry chips
Feature: Chips that reproduce the taste of bitter melon stir-fry. The bitter taste of the bitter melon is just right, making it easy for even children to eat.
Price: 162 yen per bag (tax included)
Where to buy: Airport kiosks, souvenir stores, etc.
8 .Okinawa Menbei Rafty & Shikwasa Flavor
Characteristics: Menbei is a menbei only available in Okinawa. It is flavored with rafte and shikwasa (Okinawan citrus fruit).
Price: 2 sheets x 8 bags 864 yen (tax included)
Where to buy: Airport kiosks, souvenir stores, etc.
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
9 . Yashima brown sugar
Characteristics: A product that allows you to enjoy a comparison of brown sugar produced on the eight islands of Okinawa. You can taste the individuality of each island.
Price: 800 yen (tax included) for 160g
Where to buy: Naha Airport Brown Sugar Shop
10 . Ajikame
Characteristics: A small candy shaped like a turtle’s shell. The sweet taste of sugar and soy sauce makes them a perfect snack.
Price: 90g 129 yen (tax included)
Where to buy: Tamaki Seika
11 . red sweet potato tart
Characteristics: Made from 100% red potatoes grown in Okinawa. No preservatives or coloring agents are used.
Price: 972 yen (tax included) for 6 pieces
Where to buy: Gokashi Goten stores
How to choose a car rental without making mistakes! Thorough explanation!
Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.
12 . Brown sugar canele
Characteristics: Canulé made with brown sugar from Ryoma Island, available in 10 flavors, selected as one of the “Top 10 Okinawa Souvenirs by JAL’s CAs” for three consecutive years.
Price: 10 pieces, 1,950 yen (tax included)
Where to buy: Houkihoshi stores, Naha Airport
Official website: Houkihoshi Brown Sugar Kanule
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
13 . Aragaki Chinsuko
Characteristics: A traditional confectionery that has been around since the days of the Ryukyu Dynasty. The sweetness is moderate and goes well with tea or coffee.
Price: 1,250 yen (tax not included) for 18 bags
Where to buy: Airport kiosks, souvenir stores, etc.
14 . Island red pepper shrimp crackers
Characteristics: The flavor of the prawns and the spiciness of the island peppers are a perfect match. It goes great with sake.
Price: 1,188 yen (tax included)
Where to buy: Airport kiosks, souvenir stores, etc.
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
15 . MAKUKURU Old Sake Awamori, Ten-Year-Old Sake Awamori BONBON Chocolat
Feature: Bonbon chocolates for adults made with Awamori, an old Okinawa liquor. The mellow flavor is appealing.
Price: 10 pieces, 3,240 yen (tax included)
Where to buy: Airport kiosks, souvenir stores, etc.
16 . Pineapple Cake Premium
Characteristics: The No. 1 most popular product sold at Nago Pineapple Park. The cake is richly flavored with ripe fruit juice and pulp.
Price: 1,890 yen (including tax) for 8 pieces
Where to buy: Nago Pineapple Park
Official website: Nago Pineapple Park
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
17 . Jagarico Taco Rice Flavor
Characteristics: Jagarico is a reproduction of taco rice, which originated in Okinawa. You can enjoy the Mexican flavor.
Price: 160g (20g x 8) 997 yen (tax included)
Where to buy: Airport kiosks, souvenir stores, etc.
How to choose a car rental without making mistakes! Thorough explanation!
Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.
18 . Red Potato & Milk Chocolate Cookies
Feature: GODIVA’s Okinawa limited edition cookies. You can enjoy Langdosha cookies kneaded with red sweet potato powder.
Price: 1,404 yen (tax included)
Where to buy: Godiva AEON MALL Okinawa Lycam etc.
19 . kippan (tachibana cake)
Characteristics: A traditional confectionery that has been around since the days of the Ryukyu Dynasty. It is a kneaded confectionery made with Okinawan citrus fruits.
Price: Assortment, small box 3,000 yen (tax included)
Where to buy: Xyahana Kippan Store
Official website: Xyahana Kippan Store
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
20 . Snow Salt Sand
Feature: The most popular sweet using Miyakojima snow salt. The combination of milk chocolate and cookies is exquisite.
Price: 1,200 yen (tax included) for 6 pieces
Where to buy: Snow Salt Museum, Naha Airport, etc.
21. Made in Pierre Hermé “Limited Edition Macarons
Characteristics: Limited edition macaroons featuring sweets made with pineapple from Ishigaki Island and shikwasa from Ogimi Village.
Price: Soft serve ice cream (eat in 935 yen/take out 918 yen), juice (eat in 715 yen/take out 702 yen)
Where to buy: Naha Airport Passenger Terminal Building International Flight Area 2F
Opening hours: 10:00-19:00
Official website: Made in Pierre Hermé
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
22 . PUZO “Love Petit in Manhattan
Feature: A petite version of the popular “Manhattan’s Love” cheesecake. Only available at Naha Airport.
Where to buy: Naha Airport Domestic Passenger Terminal Bldg. 2F
Hours: 7:00 – 20:30
Official website: PUZO
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
23 . JAL Group “Red Potato Rare Cake Suri
Feature: A rare cake filled with red potatoes made to commemorate the Okinawa Summit, and ranked No. 1 souvenir for 21 consecutive years.
Where to buy: BLUE SKY Naha Airport Branch (Naha Airport Terminal 2F)
Hours: 6:30 – 20:30
Official website: Beni Imo Rare Cake Suri
24 . Gurukul concession stand “Sorajin Watagashi
Characteristics: “Sorajin Watagashi” is a Shikwasa-flavored meringue confectionery with a crunchy and fluffy texture. The visual image of the blue Okinawan sky is a distinctive feature of this product.
Where to buy: Naha Airport Domestic Passenger Terminal Bldg. 2F
Hours: 7:30 – 20:30
25 . Okinawa wet andagi
Characteristics: A moist andagie, popular as a souvenir from Okinawa.
Price: 1,296 yen (tax included)
Where to buy: Departure lobby #1
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
26 . CHOCO BEE
Characteristics: Chocolate-filled baked goods.
Price: 1,296 yen (tax included)
Where to buy: Departure lobby 1 store, Gate 21 store, Gate 22 store
27. Okinawa Ham General Foods Corporation Sarter Andagi
Characteristics: The sata andagi is known throughout Japan as an Okinawan-style doughnut. Along with chinsuko, sataa andagi is one of Okinawa’s most popular deep-fried sweets. The word “sataa” means sugar and “andagui” means fried.
Price: 1,000 yen (tax included)
Where to buy: Stores at airports and tourist attractions throughout Okinawa
28. Nanpudo “Snow Salt Chinsuko
Characteristics: Using Miyakojima snow salt, the traditional sweetness of this product is combined with a moderate saltiness for an elegant and rich flavor. Winner of three gold medals at the World Food Fair, it is a classic favorite.
Where to buy: Souvenir stores in Okinawa
29. Calbee “Kata-Age Potato Deejimasan Asa Soba Flavor
Characteristics: Jointly developed by Calbee and junior high school students at Unna Junior High School in Onna Village! The new Okinawa-only “Aasa Soba Flavor” is an Okinawa soba (buckwheat noodle) flavor with the delicious taste of bonito broth and pork, with the added flavor of Aasa (Japanese bitter melon). The name comes from the Okinawan dialect “deejimasan,” meaning “very tasty. It is made from Onna-grown asa. Onna Village onna (Onna Village).
Where to buy: Onna no Eki Nakaikui Market
How to choose a car rental without making mistakes! Thorough explanation!
Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.
30. okiko “raw black candy seersucker all over the place”
Feature: A cute candy with a motif of “Shisa,” an Okinawan charmer to ward off evil spirits. The product is popular as a souvenir that can be enjoyed for its appearance as well, with the two textures of raw brown candy and Okinawan brown sugar.
Where to buy: Convenience stores and supermarkets in Okinawa Prefecture
31. OHA Corte “Hirami Lemon Cake
Characteristics: A gem by OHA Corte, a bakery specializing in baked goods, it features a refreshing taste made with Shikwasa (Okinawa shikuwasa) produced in Ginoza Village. The “Traveling Tart Sandwich,” which can be enjoyed cold, is also recommended.
Where to buy: Naha Airport Domestic Passenger Terminal Bldg. 2F
Official website: OHACORTE
32. Jimmy’s “Muffin Set
Features: “Jimmy’s” can be seen with its retro orange logo in Naha Airport. Their long-selling muffin set comes in an assortment of eight different flavors, making it a perfect souvenir.
Where to buy: Naha Airport Domestic Passenger Terminal Bldg. 2F
Official website: Jimmy’s
33.TIMELESS CHOCOLATE “Okinawa Brown Sugar Chocolate
Characteristics: This special Okinawan chocolate is made from carefully selected cacao beans roasted in-house and combined with brown sugar made from pure sugarcane grown in Okinawa’s rich nature. Recommended for repeat customers who are tired of the standard souvenirs. Chai syrup is also popular.
Where to buy: 3-223 Miyagi, Chatan-cho, Nakagami-gun, Okinawa (about 5 minutes by car from Mihama American Village)
Official website: TIMELESS CHOCOLATE
34. Fashion candy “Pa no financier
Characteristics: The financier is made with pineapple grown on Ishigaki Island, which gives it a moist texture and rich flavor. The yellow and white striped package with the word “Pa” on it is eye-catching.
Where to buy: Department Store Liubo JAL/ANA side kiosk
Price: 10 pieces per box, 1080 yen; 3 bags of 3 pieces, 378 yen
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
35. Okashi Kobo Yomitan “Ea Chinsuko Beni Imo
Characteristics: A new type of chinsuko with a light and fluffy texture. Flavors such as red sweet potato, brown sugar, soybean flour, and salt are available. The crunchy texture like snowball cookies is also appealing.
Where to buy: Air Shop Ryukyu
Price: 432 yen per box of 16
Official website: Okashi Kobo Yomitan
36. Blue Seal Ice Cream “Okinawa Ice Cream
Feature: Okinawa’s leading ice cream brand. You can enjoy a rich lineup of more than 30 varieties, including flavors unique to Okinawa such as red sweet potato, sugarcane, and shikwasa.
Where to buy: Stores and souvenir stores throughout Okinawa Prefecture
37. Sanya Honpo “Original Sarter Andagi
Characteristics: Sataa andagi is a popular Okinawan celebratory pastry. The eight flavors are available in an assortment.
Where to buy: Sanya Honpo main store, Onna no Eki, etc.
Official website: Sanya Honpo
38. Sanya Honpo “Phantom Taste Blues
Characteristics: A mysterious pastry that offers three great textures at once: moist, chewy, and fluffy. The custard cream on top is mildly sweet, making it a popular item with many repeat customers.
Where to buy: Sanya Honpo main store, Onna no Eki, etc.
Official website: Sanya Honpo
39. Maruyoshi salt rice cracker shop “Tenshi no Hane
Characteristics: Light and soft chips with a modern twist on the traditional Okinawan salt rice cracker. The slightly salty taste is addictive and can be enjoyed on its own or in soups.
Where to buy: Souvenir stores, supermarkets, convenience stores, airports, etc. in Okinawa Prefecture.
Official website: Maruyoshi Shio Senbeiya
40. Okiko “Blue Seal Candy
Characteristics: A candy with the flavor of Blue Seal ice cream, popular in Okinawa. Three flavors are available: vanilla, mango, and shikwasa. It is a popular souvenir that allows you to enjoy the taste of Okinawa easily.
Where to buy: Kokusai-dori
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
Buy local souvenirs here!
In addition to enjoying the sights, another major attraction of a trip to Okinawa is acquiring local specialties and limited-edition items.
Depending on where you buy your souvenirs, you will enjoy a different lineup and atmosphere depending on where you visit.
How to choose a car rental without making mistakes! Thorough explanation!
Car Rental
Be careful with cheap rental cars…
A rental car is essential to fully enjoy sightseeing in Okinawa. However, there are several points to consider when choosing a rental car company.
Kokusai-dori Street: Souvenir shopping on Okinawa’s main sightseeing street
Speaking of souvenirs, Kokusai Street is located in the center of Naha City and is the main street for sightseeing in Okinawa, with a variety of souvenir stores and restaurants stretching about 1.6 km.
Here, visitors can check out a wide range of souvenirs at once, from traditional Okinawan crafts to the latest trendy products.
In particular, there is a wide selection of classic red potato tarts, chinsuko (pickled sweet potatoes), Okinawa’s limited-edition sweets, and awamori (Okinawa rice wine). Shisa, Ryukyu glass, and yachimun (pottery) crafts are also popular.
In addition, there are markets around Kokusai-dori Avenue ,such as “Peace Street” and“Makishi Public Market,” where you can enjoy the local atmosphere. Here, you can find fresh foods and unique souvenirs while interacting with the locals.
Roadside Stations and Direct Sales Stores: Find fresh souvenirs that are exclusive to your area!
If you are looking for local souvenirs that are unique to Okinawa, “Roadside Stations” and“Direct Sales Stations” are recommended. Particularly popular are “Onna no Eki Nakaikui Market” and“Michi no Eki Xuda”.
Women’s Station Nakaikui Market
Located in Onna Village, you can enjoy fresh local vegetables and fruits, handmade sweets and light meals.
Local ingredients and handmade Okinawan sweets available only here make great souvenirs.
For example, it is famous for its wide variety of pineapples and mangoes passion fruit from Okinawa.
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
Roadside Station Kusuda
Located in Nago City, this roadside station attracts many tourists as a base for northern sightseeing. Specialty products from northern Okinawa, handmade accessories, and locally produced food items are especially popular. It also offers a wide variety of local handmade sweets, dried Okinawan soba noodles, and other items that can only be purchased here.
Large shopping malls: Souvenirs + α fun
For a more extensive shopping experience, large shopping malls such as “AEON MALL Okinawa Lycoming” and“Sanei Urasoe West Coast PARCO CITY” are recommended.
AEON MALL Okinawa Lycoming
Located in Kitanakagusuku Village, it is one of the largest shopping malls in Okinawa and offers a wide range of popular domestic and international brands.
Here, in addition to souvenirs, you can purchase apparel, accessories, and household goods that are exclusive to Okinawa. The mall also has stores selling Okinawan specialties and souvenirs for tourists to choose from.
Here’s how to choose a rental car that won’t fail on your trip to Okinawa
Sanei Urasoe West Coast PARCO CITY
This is a large shopping mall in Urasoe City, where you can enjoy Okinawan brands, local fashion and gourmet food.
It is especially great for finding unique souvenirs, such as Okinawa’s limited-edition sweets and foods, items from local designers, and more. Furthermore, in addition to shopping, there is also a movie theater and a variety of restaurants to keep you entertained throughout the day.
Convenience stores and supermarkets: Souvenirs unique to Okinawa that can be easily purchased
If you want to enjoy the taste of Okinawa easily, we recommend that you look for souvenirs at convenience stores and supermarkets. Convenience stores and supermarkets in Okinawa offer a variety of local foods and snacks.
Convenience stores such as FamilyMart and Lawson
There are a wide variety of light Okinawan foods to enjoy, such as Okinawa-only ice cream, pork and egg rice balls, Blue Seal ice cream, and more. Especially popular among tourists are the Okinawa-only “cup ramen” and “snacks. Unique products such as Goya Chanpuru-flavored potato chips are available.
Local supermarkets (Sanei, Kanehide, Union, etc.)
Local supermarkets are convenient for bulk purchases. Brown sugar from Okinawa, rare sweets, locally produced tea and seasonings, and other items make great souvenirs for bulk purchases.
Also available are a wide variety of retort foods that can only be found locally, as well as set products that allow you to recreate classic Okinawan dishes at home. In particular, “Union” has a well-stocked Okinawan specialty corner for tourists, where you can shop while enjoying the local atmosphere.
Okinawa offers a wide variety of unique and delicious souvenirs.
You can choose from a wide variety of souvenirs, ranging from standard products from Kokusai-dori, local souvenirs available only at roadside stations and direct sales shops, fashion and sundries to be enjoyed at large shopping malls, and Okinawan food that can be easily purchased at convenience stores and supermarkets.
Bring the flavors and culture of Okinawa back home and enjoy the memories of your trip even more!
A recommended hotel in Onna Village, one of the best beach resorts in Okinawa, Japan!
From the finest resort hotels to family-friendly hotels! Thorough information on how to book the best deals!
In this issue, we will introduce you to travel sites that are easy to compare so that you can get the best deals on hotels for your special trip. Each site offers limited time discounts and special offers, and depending on the season, you may even have the chance to stay at a top resort hotel for up to 20% off! We hope you will take advantage of them.
summary
Okinawa is home to many delicious confections and sweets that are the result of its unique climate! Stores catering to tourists line Kokusai-dori Avenue and Naha Airport, offering a wide variety of products, from the rare to the classic.
Even if you are short on time, you can order the taste of Okinawa by mail order!
Direct delivery of souvenirs by mail order is very popular. It is the best way to return home empty-handed!
If you want to enjoy Okinawa, get discount tickets online!
special feature article
Roadside Stations and Direct Selling Stations Special Feature!
Michi no Eki (Roadside Stations) and direct sales shops in Okinawa are very popular tourist attractions. Each has its own unique characteristics, making them 200% worth visiting! Please visit them!
Special feature on beaches on the main island of Okinawa!
The main island of Okinawa has many wonderful beaches that can only be found in the tropics. We will introduce each of them in an easy-to-understand manner, from the very secluded to the well-serviced executive beaches.
Typhoon Okinawa
We have compiled a list of points to keep in mind when a typhoon approaches so that you can respond without panic before or during your trip. We hope you will find it useful.
One of the best spots for lunch in Okinawa!
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